Artificial Intelligence, Smart Cities, Big Data: There is a lot of buzz about digital innovations. Yet, technology is not only codes and numbers. It is part of a pervasive societal change. MOTIF is a research institute and creative agency that operates at the intersection of culture and technology in order to guide organisations towards their digital future.

 

Artificial Intelligence, Smart Cities, Big Data: There is a lot of buzz about digital innovations. Yet, technology is not all about codes and numbers. It is part of a pervasive societal change. MOTIF is a research institute and creative agency that operates at the intersection of culture and technology in order to guide organisations towards their digital future.

RESEARCH

RESEARCH

Meticulous research constitutes the basis of our work. With an interdisciplinary mindset and a critical eye we identify valuable cultural insights for organisations that face challenges in the digital transformation. Whether it is the implementation of a digital technology, or the fear that right this technology cuts jobs - we can respond to those questions. We conduct interviews, future studies, usability testing, quantitative surveys, and ethnographic studies - just to name a few.


Meticulous research constitutes the basis of our work. With an interdisciplinary mindset and a critical eye we identify valuable cultural insights for organisations that face challenges in the digital transformation. Whether it is the implementation of a digital technology, or the fear that right this technology cuts jobs - we can respond to those questions. We conduct interviews, future studies, usability testing, quantitative surveys, and ethnographic studies - just to name a few.

CONSULTANCY

At MOTIF, valid strategies are products of both research and creativity. We find responses to organisational challenges such as: Is our industry going to be automated soon? Should we implement artificial intelligence? And, what about ethics in Big Data? We offer creative consulting, our field of expertise is strategic communication as well as business model- and brand development.


At MOTIF, valid strategies are products of both research and creativity. We find responses to organisational challenges such as: Is our industry going to be automated soon? Should we implement artificial intelligence? And, what about ethics in Big Data? We offer creative consulting, our field of expertise is strategic communication as well as business model- and brand development.

ACTION

Not only we develop your strategies, but we also put them into actions. We design campaigns and execute events and lectures. In our workshops, we tackle topics such as new work, the future of mobility, or the ethics of artificial intelligence. Further, we know how to create strategic games, urban interventions and interactive exhibitions.


Not only we develop your strategies, but we also put them into actions. At MOTIF we design campaigns and execute events and lectures. In our workshops, we tackle topics such as new work, the future of mobility, or the ethics of artificial intelligence. Further, we know how to create strategic games, urban interventions and interactive exhibitions.

CURRENT FORMATS

Sustainable Businesses: In this two-week long format we advise investors and founders on sustainability trends in the tech sector. The training ranges from business model development over strategic social innovation to ethical and environmental decisions to consider when investing in/founding a business.
Ethics in Emerging Tech: In this three-week long format we educate employees on ethics in emerging technologies. We analyse current market trends and discuss ethical frameworks in hands-on approaches for the respective product team.
Trends And Futures: In this four-week long format we analyse and map current market trends from an interdisciplinary perspective. Based on that we derive new market and communication strategies.


Sustainable Businesses: In this two-week long format we advise investors and founders on sustainability trends in the tech sector. The training ranges from business model development over strategic social innovation to ethical and environmental decisions to consider when investing in/founding a business.

Ethics in Emerging Tech: In this three-week long format we educate employees on ethics in emerging technologies. We analyse current market trends and discuss ethical frameworks in hands-on approaches for the respective product team.

Trends And Futures: In this four-week long format we analyse and map current market trends from an interdisciplinary perspective. Based on that we derive new market and communication strategies.

PROJECTS

MOTIF PROJECTS 1

RESEARCH & CONSULTING

Effi Beißt for netzpolitik.org

Effi Beißt is a research and consulting project for the blog and NGO netzpolitik.org. Together with our team, we conducted a large user survey (>2000 participants), an eye-tracking study and a scenario method. Further, we developed a business model, communication strategies and a campaign. Thereby we intensively explored the future challenges for online journalism.

 

 

Image: Aljoša Židan

RESEARCH & CONSULTANCY

Effi Beißt for netzpolitik.org

Effi Beißt is a research and consulting project for the blog and NGO netzpolitik.org. Together with our team, we conducted a large user survey (>2000 participants), an eye-tracking study and a scenario method. Further, we developed a business model, communication strategies and a campaign. Thereby we intensively explored the future challenges for online journalism.


Image: Aljoša Židan

deutsche bahn

INTERNAL TRAININGS

Deutsche Bahn Digital Base

MOTIF has facilitated workshops and talks for internal educational trainings as part of the Deutsche Bahn co-working programme. With a presentation on ethics in artificial intelligence or the data walking workshop, MOTIF has educated Deutsche Bahn employees on new trends and topics of the digital transformation. 

 




Image: DB Digital Base Newsletter

INTERNAL TRAININGS

Deutsche Bahn Digital Base

MOTIF has facilitated workshops and talks for internal educational trainings as part of the Deutsche Bahn co-working programme. With a presentation on ethics in artificial intelligence or the data walking workshop, MOTIF has educated Deutsche Bahn employees on new trends and topics of the digital transformation. 

Image: DB Digital Base Newsletter


feministfutures

ART PROJECT & WORKSHOPS

Feminist Futures, Technological Fictions

Feminist Futures is an ongoing participatory art project that initiates, creates and archives feminist science fiction stories. By mapping, re-imagining and re-writing issues of the internet it aims to find new mechanisms for public engagement in technological processes. Fiction serves as a tool for strategically co-creating futures. MOTIF facilitated workshops for Goethe Institut Tunis in collaboration with jeem.me, at RightsCon and at GEWINN.

Image: jeem.me

ART PROJECT & WORKSHOPS

Feminist Futures, Technological Fictions

Feminist Futures is an ongoing participatory art project that initiates, creates and archives feminist science fiction stories. By mapping, re-imagining and re-writing issues of the internet it aims to find new mechanisms for public engagement in technological processes. Fiction serves as a tool for strategically co-creating futures. MOTIF facilitated workshops for Goethe Institut Tunis in collaboration with jeem.me, at RightsCon and at GEWINN.

Image: jeem.me

Forbes30u30

MEDIA

Forbes 30 Under 30 Listmaker

Forbes 30 Under 30 is an edition by Forbes magazine that annually announces the most inspring, change-making thinkers and doers under 30. From artists to entrepreneurs, 30 Under 30 aims to shed light on talents in different industries and with different backgrounds.
MOTIF Institute for Digital Culture is honoured to be part of the 2019 list.

 

Image: Forbes DACH

PUBLICATION

Forbes 30 Under 30 Listmaker

Forbes 30 Under 30 is an edition by Forbes magazine that annually announces the most inspring, change-making thinkers and doers under 30. From artists to entrepreneurs, 30 Under 30 aims to shed light on talents in different industries and with different backgrounds.
MOTIF Institute for Digital Culture is honoured to be part of the 2019 list.

Image: Forbes DACH

pitchtank(1)

GAME 

Pitch Tank

In the self-designed board game PITCH TANK, business ideas emerge within seconds. In three phases the players develop their idea, collect know-how, and choose their business model. With questions such as “What happens if your fashion brand suddenly has to work with AI?” or “How can I obtain venture capital with my idea of a  smart watering-can?” they have to meet the challenges of the start-up world with creativity and boldness.

 

Image: UdK Berlin

GAME

PITCH TANK

In the self-designed board game PITCH TANK, business ideas emerge within seconds. In three phases the players develop their idea, collect know-how, and choose their business model. With questions such as “What happens if your fashion brand suddenly has to work with AI?” or “How can I obtain venture capital with my idea of a  smart watering-can?” they have to meet the challenges of the start-up world with creativity and boldness.

Image: UdK Berlin

MOTIF PROJECTS 5

WORKSHOP

Data Walking

Data Walking is a workshop format that challenges the current understanding of data. By walking through, investigating, mapping, discussing and visualising data, it aims to stimulate new ideas and debates around widespread datafication. Developed by Alison Powell, data walking constitutes a new form of reading (smart) cities. We have conducted the workshop at various conferences such as re:publica or information+.


Image: William Schmidt

WORKSHOP

Data Walking

Data Walking is a workshop format that challenges the current understanding of data. By walking through, investigating, mapping, discussing and visualising data, it aims to stimulate new ideas and debates around widespread datafication. Developed by Alison Powell, data walking constitutes a new form of reading (smart) cities. We have conducted the workshop at various conferences such as re:publica or information+.


Image: William Schmidt

MOTIF PROJECTS 8

PUBLICATION

The 2017

The 2017 is an encyclopedia that has been written in 2015 for the near future. The book contains fictional buzzwords for possible tomorrows that have all been developed based on contemporary cultural trends and observations. With this glossary, the authors aimed to understand the close future by co-creating its language.

 


Image: Salomon Hörler

PUBLICATION


The 2017

The 2017 is an encyclopedia that has been written in 2015 for the near future. The book contains fictional buzzwords for possible tomorrows that have all been developed based on contemporary cultural trends and observations. With this glossary, the authors aimed to understand the close future by co-creating its language.

Image: Salomon Hörler

zetra

CONSULTING

ZETRA Project

On July 28, 1991 a huge concert took place in the Zetra concert hall in Sarajevo. It was the peak of a peace movement in former Yugoslavia, just before the war broke out. In this project we teamed up with journalists to develop a crowdsourcing campaign. The objective was to find witnesses of the concert and create digital formats that allowed them to tell their stories. ZETRA is a partner project of the German news website SPIEGEL ONLINE.


Image: Danijel Višević

CONSULTING

ZETRA Project

On July 28, 1991 a huge concert took place in the Zetra concert hall in Sarajevo. It was the peak of a peace movement in former Yugoslavia, just before the war broke out. In this project we teamed up with journalists to develop a crowdsourcing campaign. The objective was to find witnesses of the concert and create digital formats that allowed them to tell their stories. ZETRA is a partner project of the German news website SPIEGEL ONLINE.

Image: Danijel Višević

ABOUT

MOTIF is an independent research institute and creative agency founded by Katrin Fritsch and Helene von Schwichow. As we have both backgrounds in science and industry, we are able to link different contexts such as cultural studies, digital technologies, and strategic communication. This allows for an interdisciplinary approach that focuses on long-term developments rather than short-term hypes. The digital sphere is our area of expertise. Our aspiration is to work on cutting-edge innovations without losing the sight on larger economic and cultural dynamics.

contact@motif-institute.com

MOTIF is an independent research institute and creative agency founded by Katrin Fritsch and Helene von Schwichow. As we have both backgrounds in science and industry, we are able to link different contexts such as cultural studies, digital technologies, and strategic communication. This allows for an interdisciplinary approach that focuses on long-term developments rather than short-term hypes. The digital sphere is our area of expertise. Our aspiration is to work on cutting-edge innovations without losing the sight on larger economic and cultural dynamics.

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